Selection Equals Savings and Security at Brightway Insurance

Why I Joined The Brightway Insurance Franchise

Years ago, when I entered the insurance industry I was first hired by State Farm Insurance to become a branch manager. I went through a rigorous two-year management-training program where I learned the ins and outs of the industry and began honing my skills. One of the most important things that I took away from my time training was that the insurance industry was enormous and State Farm was just a small part of it. In Florida alone there are many reputable insurance companies available to consumers, but if they choose a name brand insurance company they’re truly limiting their options. Most all of the top insurance companies like State Farm, All State, Farmers Insurance, etc. only sell their own insurance policies.

Knowing there had to be a better option I did extensive research and found an insurance company that had this problem figured out! At the time, Brightway Insurance was a recently established franchise insurance corporation (2008) out of Jacksonville Florida that was all about finding their customers the best insurance coverage at the best price, regardless of what insurance company it is through. This really struck a cord with me as I’ve always been passionate about helping people, and Brightway looked like the perfect opportunity for me to truly have the ability to assist Florida residents with all of their insurance needs. Brightway Insurance has established strategic partnerships with more Florida insurance companies than any other franchise insurance agency in the state. So in 2009, I made it official and opened my first Brightway Agency in Palm Springs Florida…the rest is history! So today I’m going to discuss why you should choose the Brightway, Cole Family Agencies for all of your insurance needs.

The Cole Family Difference

Over and above the amount of insurance options we have to offer our customers, we genuinely care about our customers and will do whatever it takes to help them get in a better insurance situation. There is no doubt that having access to over 100 Florida insurance companies certainly helps, but it goes far beyond that at Brightway, Cole Family Agency. We get to know our customers and the more we know the better we’re able to assist! I bought in to the Brightway franchise to build long-term relationships with the residents of the Palm Beach County community and surrounding Florida communities. To accomplish this I needed an insurance company that shared the same vision and Brightway was the perfect match.

Options = Flexibility = Loyal Customers

Just as the title says “Selection Equals Savings and Security”! Think about the last time you did a comparison quote online at one of the many sites available…how many insurance options were you presented? Most independent insurance agencies only have a dozen insurance companies to quote homeowner’s and auto policies through. This is not the case at Brightway! With more options than any other Florida insurance agency, our ultimate goal is to provide our customers the right insurance coverage at the right price. The more options you have the better chance you’ll find one that meets all of your needs. This is true for more than just the insurance industry it is true in life.

At Brightway Insurance, we give our customers more options to provide them an insurance policy that meets their coverage needs and budget. Local Palm Beach County insurance agencies, like All State and State Farm, are stuck offering only their insurance policies. So no matter what your individual needs may be they are going to sell you their policy, even if it’s a bad deal! Believe me, they’re not going to send you my way and let you know there’s a better option for you. As stated above, this is also true at other traditional independent agencies in Palm Beach that typically offer a dozen or more insurance companies. At my Brightway agencies we have access to more insurance carrier relationships to offer our clients as many options as possible.

Insurance Policies We Offer:

  • Homeowner’s
  • Auto
  • Life
  • Business
  • Boat
  • Condo
  • Flood
  • Renter’s
  • Motorcycle
  • RV
  • Personal Articles

Final Thoughts

The fewer the number of options you’re given the less confident you’ll be that you’re getting the best coverage and price on all your insurance policies. Why wait and wonder if you’re getting a fair price? I personally guarantee if you give my team the opportunity to assist you with your insurance needs you will have a great experience and you’ll become a Cole Family customer for life! We don’t just sell insurance policies we provide our customers with insurance solutions to keep the most important things in their life protected and safe! We build long-term relationships because we care and always have our customer’s best interest in mind. Don’t waste time calling insurance agency after insurance agency or visiting website after website trying to secure the best insurance! Make one call to Brightway, Palm Springs or Brightway, Boynton Beach North and we’ll take care of all of your insurance needs!

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About Chris Cole

Chris Cole is a local Brightway Insurance Agency Owner, serving the Palm Beach community via his two insurance offices. He joined the Brightway family when he opened his Palms Springs office and acquired his Boynton Beach office in 2014. He is dedicated to serving his local community through his new blog, This site will be dedicated to providing the residents of Florida relevant insurance news, information, and resources.

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